It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. As pointed out by Reid Hoffman in an HBR interview:īlitzscaling is what you do when you need to grow really, really quickly. Blitzscaling looks at massive growth, which is also accompanied by high uncertainty. Let’s start with what Blitzscaling is not.Ĭourse: Business Model Innovation Flagship Course Blitzscaling is not growth hackingĬonfusing Blitzscaling with growth hacking might be easy. Understanding Blitzscaling might means having a framework that can help your small organization to scale up or your large company also benefit from a new and reinvigorated acceleration, which is critical to survival in a market that changes at a faster pace. The name Blitzscaling comes from a World War II association with the term “blitzkrieg” or lightning war, where the attacker risks it all to either win or lose the battle. Home Pageīlitzscaling is prioritizing speed over efficiency in the face of uncertainty.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.
An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.You can contribute through PayPal, Patreon, Venmo and Crypto. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best free cultural and educational materials to learners everywhere. If you would like to support the mission of Open Culture, consider making a donation to our site. If you would like to sign up for Open Culture’s free email newsletter, please find it here. You can also find class notes for the course on Medium.īlitzscaling will be added to our list of Free Online Business Courses, a subset of our collection, 1,700 Free Online Courses from Top Universities. You can stream the 20 lectures from start to finish above, or find the playlist on Greylock Partner’s YouTube channel.
Eric Schmidt on Structuring Teams and Scaling Google, Netflix’s Reed Hastings on Building a Streaming Empire, Airbnb’s Brian Chesky on Launching Airbnb and the Challenges of Scale–they’re among the experts featured in the course. The course focuses on Blitzscaling–or what Hoffman described in the Harvard Business Review as “ the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.” And to help demystify that process, Hoffman invited guest speakers to class to break things down.
Many of the concepts discussed in Masters of Scale expand on a 2015 course taught at Stanford by Hoffman and his colleagues– John Lilly from Greylock Partners, LinkedIn co-founder Allen Blue, and author Chris Yeh. A quick postscript to yesterday’s mention of Reid Hoffman’s new podcast, Masters of Scale.
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